How to sell more via WhatsApp and messaging apps

As customer expectations shift toward "instant" communication, your business's inbox is no longer just for support – it's your newest shop-front.

In this updated session, Emma Watson dives into how small businesses are moving beyond basic chat to close real sales on the apps customers use every day.

Whether you're a retailer, maker or service provider, you'll learn how to transform a "how much is this?" query into a "payment received" notification – all from your smartphone.

Topics covered in this session

• Why messaging matters: Why customers prefer messaging over email and how to capitalise on it

• The art of the soft sell: Techniques to recommend products naturally within a conversation

• Taking orders in-app: Practical workflows for capturing order details and sending secure payment links

• Efficiency hacks: How to use catalogues, quick replies and templates to manage 10 times the enquiries in half the time

• Trust and personalisation: Delivering concierge-level service that builds lifelong loyalty

About the speaker

Emma has spent her entire career creating content and figuring out what really makes audiences tick, what grabs their attention and, most importantly, what makes them buy.

She started out in TV at ITV, where she was lucky enough to win a BAFTA for a kids' show called Scoop.

Emma has also had the chance to interview some pretty big names, from Jim Carrey and David Walliams to Bruce Willis and Colin Firth.

But what she really loves is using all that experience to help businesses like yours shine online and connect with the people they most want to reach.

If you have any questions you'd like Emma to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

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