Getting in front of buyers: How to make your business visible and pitch-ready

You've got the capability. But do the right buyers know you exist? For many SMEs, the biggest barrier to winning contracts is visibility.

Buyers are actively looking for suppliers like you. But if your business isn't showing up in the right places, saying the right things or in the right rooms, those opportunities will pass you by.

In this practical 45-minute session, we'll show you exactly how to get your business in front of the buyers that matter.

From crafting a business description that works in AI-powered procurement searches, to knowing which events, frameworks and directories to prioritise, this is your action plan for becoming a supplier that buyers can find, understand and remember.

Topics covered in this session

• How procurement teams and sourcing tools actually search for suppliers

• How to describe and position your business more effectively

• Frameworks and approved supplier routes you can use

• How to turn initial buyer engagement into tangible opportunities

About the speaker

Justin Lambert is a procurement and social value specialist who helps organisations and SMEs better understand how modern procurement works in practice.

His work focuses on supplier visibility, inclusive sourcing, sustainable procurement and helping businesses position themselves more effectively with buyers.

After 25 years in corporate procurement, Justin founded Procureright in 2022. As an SME himself, he works across public and private sector supply chains to support stronger supplier engagement, social value delivery and commercially effective procurement strategies.

If you have any questions you'd like Justin to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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