How to align your PR with your business strategy

Many businesses are building relationships, reputation and influence from the moment they begin, whether they recognise it as PR or not.

In this Lunch and Learn, PR strategist Kristel Valaydon explains how to connect your PR activity with your wider business goals, helping you focus your efforts, build the relationships that matter and create more meaningful opportunities for growth.

Kristel shares her Five Spheres of Connection® framework, showing where PR can be applied across your business and the different groups who can influence its success.

You’ll leave with greater clarity of what PR means today, where it can create value and how to use your limited time and resources more purposefully at your current stage of business.

Topics covered in this session

• Understand why PR is a key business strategy and leadership capability, rather than simply a route to media coverage or promotion
• Identify the people and relationships that can influence and contribute to your business growth through the Five Spheres of Connection® framework
• Decide where to focus your PR activity now, based on your business goals, priorities and stage of growth

About the speaker

Kristel is the founder of KV Comms. With more than 25 years’ experience in PR and communications, she helps founders, entrepreneurs and leadership teams build trust and turn disconnected activity and comms into aligned action that supports growth from the inside out.

Her Five Spheres of Connection® framework reframes PR as a leadership and business strategy, not simply a route to visibility. It connects an organisation’s vision and commercial goals with the people who influence how they succeed.

If you have any questions you'd like Kristel to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

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