How AI makes website creation easier for small businesses

Everyone's talking about AI. But what does it actually mean for you and your business?

If you're still thinking about your website as something you build once and update occasionally, you're working with yesterday's playbook.

In this session, Selina Bieber from GoDaddy breaks down what's changed for small business owners in the age of AI, and why it influences how you think about your online presence.

She'll start by explaining what AI builders actually are and how businesses are using them today. Then she'll look at the shift from the static world (build it, leave it, hope it works) to the dynamic world (describe what you need, watch it build, iterate as your business evolves).

You'll see real examples of businesses that have made this shift, including Space Alchemist, a mindful organisation practice that went from idea to live site in a single conversation.

It's a session designed to show you why the old approach is doing your business a disservice, and what to do instead.

Topics covered in this session

• What AI builders are and how businesses are using them today

• The from-to – how the role of your online presence has changed

• Real examples of businesses building differently

• Tips and tricks for prompting: how to describe what you need

• Live demo – building and iterating in real time

About the speaker

Selina Bieber is vice president of international markets at GoDaddy, with close to 20 years of experience in business strategy, go-to-market and product development.

She specialises in serving SMEs and entrepreneurs, making software-as-a-service solutions accessible so businesses can use them to grow.

At GoDaddy, she leads product incubation efforts, including Airo AI Builder, which is focused on meeting the real jobs customers need to get done. Selina is also a PhD candidate researching strategic technology management and entrepreneurship at The International School of Management.

If you have any questions you'd like Selina to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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