From online to high street: Testing physical retail

Explore how to move from e-commerce into physical spaces through pop-ups, markets and short-term lets, in this webinar led by Natalie Binns.

Learn how to choose the right location, test demand, manage costs and decide whether bricks-and-mortar is right for your business.

Topics covered in this session

• A simple framework for choosing between pop-up, market and short-term let formats based on your product, margin and goals

• The key numbers to track during any physical retail test

• A cost checklist covering the expenses most brands forget to factor in before they sign anything

About the speaker

Natalie is a fashion buying and sustainable sourcing expert helping ambitious founders build responsible and profitable fashion brands.

With nearly two decades of experience in the industry, she brings big-brand know-how to independent fashion brands, guiding founders from design to delivery and scaling with clarity and confidence.

If you have any questions you'd like Natalie to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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