Building strong foundations for growing your e-commerce

Many e-commerce founders focus on growth tactics like paid ads, influencer campaigns and viral social content.

But without the right foundations in place, brands often struggle to convert traffic, retain customers and scale efficiently.

Join this free Tech Hub webinar to learn the essential building blocks every e-commerce business should put in place from the start.

We'll explore how a well-structured store, email marketing system and optimised social presence create the infrastructure that supports sustainable growth.

This session will walk through the practical set-up that successful e-commerce brands use in their early stages, including:

• why having your own e-commerce store matters
• how to choose the right platform for long-term growth
• why these decisions make a real difference when you start scaling through paid advertising and other growth channels

Whether you're selling on Etsy or Amazon and wondering if it's time to make the move, or launching a brand new store and want to get it right from the start, this session will help you understand the systems and structure needed to build an e-commerce business with long term potential.

What you'll learn

• The e-commerce foundations that support long term growth

• Why owning your own store matters and how it compares to selling on Etsy or Amazon

• Which e-commerce platforms work best for growth and which ones cause problems later

• Email marketing basics using tools like Klaviyo or Shopify Mail

• Optimising your social profiles to build trust and support sales

• Why strong foundations make paid advertising and scaling easier later

Who should attend

• Early stage e-commerce founders launching or growing their first online store

• Product-based businesses planning to scale their brand in the future

• Founders who want to prepare their e-commerce brand for paid marketing and growth strategies

About the speaker

Aggie Meroni is a social media ads specialist and founder of White Bee Digital.

With experience running campaigns for e-commerce brands across homewares and luxury fashion, she combines agency expertise with first-hand founder knowledge and having co-founded an e-commerce business herself.

She specialises in helping online brands grow through strategic ads on Facebook, Instagram and Pinterest.

How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Tech Hub

A collaboration between Google and Sage and built by Enterprise Nation, Tech Hub offers an accessible solution to support small businesses to adopt the technology they need to run and grow their ventures.