Bootstrapped but beautiful: Turn your brand into sales

This is the fifth and final session in a week-long series of free webinars from Enterprise Nation and Canva, created to help small business founders sharpen their marketing and build stronger brands.

In this fireside chat, SEO experts Areej AbuAli and Freddie Chatt will discuss founder-led marketing strategies that build trust and drive real conversions.

The conversation will explore how to optimise your key digital touchpoints, from your homepage to your checkout flow, so your brand delivers a seamless, high-quality customer experience.

You'll also discover how to move beyond traditional sales tactics and build a community-first approach to growth that feels authentic, sustainable and genuinely aligned with your brand.

Topics covered in this session

• How to design a customer journey that moves someone from a social post to a confirmed order
• Practical ways to optimise your website or product pages to reduce friction and increase value
• How to grow your revenue while maintaining a strong, personal brand

About the speakers

Areej AbuAli is the founder of Women in Tech SEO, a global community for marketers working at the intersection of marketing and technology.

Since launching in 2019, the community has grown to over 12,000 members and 60,000 followers worldwide, connecting professionals through online groups, mentorship programmes and conferences across the UK, Europe and the USA.

Based in London, Areej is an international speaker, a Google Women Techmakers Ambassador, a UN Women UK Delegate and the author of Community Building for Marketers.

Freddie Chatt is an e-commerce SEO consultant with over 10 years of experience in SEO, including five years at Amara, building its SEO channel to over £10 million in annual revenue.

Since going freelance in 2020, Freddie has helped online stores grow through search and writing the e-commerce SEO newsletter Search to Sale, which is trusted by SEOs at Lego, Gymshark, Target, Adidas and more.

If you have any questions you'd like Areej and Freddie to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.