The sales and marketing environment for small businesses has changed radically in the past 10 years. So why are so many companies still using 20th-century marketing tactics?
They still create advertising that is ineffective, marketing that is focused on the business rather than the customer, and sales processes that assume prospects are ready to buy right now. In this engaging online masterclass at 12.30pm on 20 December, Russell Streeter from Excelsior Business Development will explain:
•the insider lead generation secrets that 99% of all marketing professionals don't know
•the fundamentals required to successfully market your business and attract as many new clients as you can handle
•how to use marketing to generate immediate cash flow