Following the success of the Amazon Academy in London and Manchester, the next event in the series is taking place at The EICC in Edinburgh on Tuesday 23 May. The Amazon Academy in Scotland will provide free advice and practical support to help SMEs from across Scotland succeed in the digital economy. The event is open to businesses of all sizes and is being run in conjunction with Scottish Enterprise and Enterprise Nation.
As a small business owner (or someone thinking of starting your own business), you will be able to learn how to use the power of the internet and technology to grow your company, boost export sales and improve the customer experience. SMEs ranging from ecommerce businesses, web developers and new startups will be in attendance to hear from a range of speakers who will provide ‘how to’ advice and insights, as well as discussing some of the broader issues facing businesses today in Scotland.
In the morning, you'll be able to find out how you can make the most of the digital opportunity as a small business, with insight from Amazon; Scottish Enterprise; Entrepreneurial Spark; Enterprise Nation; and other independent experts and successful entrepreneurs.
Following a networking lunch, in the afternoon session attendees will be given practical advice on how to capitalise on Amazon’s global digital and physical products and services to boost your revenue, improve productivity, and reach customers globally, including:
How to boost export sales and go global through Amazon Marketplace - Selling on Amazon Marketplace is easy and a quick process to get started. It is also an increasingly global helping you reach customers far and wide. This workshop will help you understand how to boost your sales to customers, locally and globally.
How to bring your innovative new products to market through Amazon Launchpad - Find out how Amazon's newest marketplace for innovative start-ups can help start-ups succeed with access to support from organisations such as Kickstarter.
How to use cloud computing to be lean, fast and agile through Amazon Web Services - Whether you are running applications that share photos to millions of mobile users or you're supporting the critical operations of your business, you need rapid access to flexible and low cost IT resources. Find out how Amazon Web Services can support your business.
How to reach customers through new innovations like Alexa, Amazon’s new cloud-based voice service - Find out how you can create your own ‘skills’ for Alexa, Amazon’s new cloud-based voice service to support the running of your everyday business, and deepen the relationship between you and your customer.