Our most popular how-to guides
Posted: Tue 29th Dec 2020
If there's one thing that goes down well on Enterprise Nation, it's a how-to guide.
We've published a fair few over the years - and lots in 2025, owing to how challenging it's been - so we thought it might be an idea to share the most popular from the last 12 months.
How to pitch your products to Selfridges
Adrian Boswell, who looks after fresh food and concessions at the iconic department store, explains how to contact Selfridges buyers, why you must be on top of the latest industry trends, and how a new product launch can create some much-needed buzz.
How to write a value proposition that lands
You've got a product or service you have absolute confidence in. But how do you communicate this to potential customers? The answer lies in the value proposition: a few sentences that possess huge persuasive power. We reveal how to write one in five easy steps.
How to pitch your products to Boots
Lily Child, Boots' beauty innovation buying manager, reveals what Boots looks for in small business suppliers, which categories the retailer is most interested in, and her top tips for pitching your product to Boots buyers.
How to attract new customers to your small business
From telling your business's story in the right place at the right time to interviewing your first customers (with the intention of creating really powerful testimonials), discover how to attract new customers when you have an expensive product or service.
How to price your handmade goods
This beginner's guide to pricing homemade goods reveals how to be profitable while competing with sellers on Amazon, eBay and Etsy.
Beginning with pricing formulas before covering everything from deciding on your markup to calculating your labour costs, the guide is essential reading for aspiring entrepreneurs who want to turn their hobby into a business.
How to create an excellent email newsletter
In its Year In Review, Campaign Monitor revealed an ROI of $42 for every dollar spent on email, which makes it more valuable than Instagram, Facebook and pretty much any other marketing channel. That's why you need an email newsletter. Here's how to create an excellent one.
How to create a compelling brand story
For small businesses, storytelling is a superpower. Discover how your favourite film could help you to find yours, why conflict and adversity are key to structuring any great story, and the story Netflix came up with back when its customers had absolutely no idea what streaming was.
How to sell to John Lewis
Anna Rigby, who recently retired from the department store group - but was then its head of buying, home - reveals what John Lewis looks for from new suppliers, how to contact John Lewis buyers, and the categories it focused on at the time.
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