Posted: Wed 20th May 2015
At Enterprise Nation we see many modern businesses growing by outsourcing and subcontracting as opposed to hiring staff. It's the most modern way to grow as you keep costs low and stay nimble. Wanting to share these stories of growth, and provide a routemap for others, it's the topic of Enterprise Nation founder, Emma Jones' next book.
If you're looking to grow the business but don't want the kind of growth that comes with borrowing money, employing people, or moving to pricey offices, this is the book for you.
It looks at how to grow the business without (metaphorically speaking) outgrowing the home.
It offers five ways to increase sales and profit, without overly increasing overhead and cost.
The pages are filled with stories of businesses growing in this modern way, and a map to follow their lead. They are franchising, outsourcing and going global at speed, whilst spreading wealth across the UK.
The 5 steps offered to growth are:
Perfect a trading record and grow by franchising the model to other entrepreneurial individuals who invest in growing your brand and business.
Package up knowledge and sell as digital or physical products. This is the route to become an expert in your field and scale the business by producing content once and selling it many times.
Attract online customers from across the globe via powerful marketplaces and social media. You'll learn how to get known, deliver products, localize and get support to visit markets and undertake research.
Focus on what you do best and outsource the rest - the ultimate approach to growth is in determining the thing you do most well in the business and surrounding yourself with experts and partners who take on the rest. This section shows what can be outsourced, to whom, and how to manage an outsourced team.
Partner up with big brands to get to market. Large corporates are launching accelerators, funds and competitions to attract you and your innovation. It's a route to growth on the back of someone else's market share.
The book is rounded off with a section on Support required along the way including advice on how to find talent and mentors, raise money and secure grow-on space.
Visit the Enterprise Nation bookshop to purchase your copy of Going for Growth now.
_"This book is dedicated to the Enterprise Nation team and community. Together we are building a true Enterprise Nation." _ Emma Jones