Whether you want to be your own boss, have a business idea or simply want to improve your entrepreneurial skills, StartUp 2022 is the event for you.

Please note that given government guidelines and the increase of COVID-19 cases, the events will take place online. If you have a ticket, you will receive recordings for all sessions.

Choose your online event:

Ireland

Online

Friday 14 January

 
 

UK

Online

Friday 21 January

 
 

StartUp comes to Ireland!

Whether you’re an aspiring or existing entrepreneur, StartUp 2022 is an absolute must. It’s your chance to not only discover everything you need to know about starting and growing a business, but also to connect with advisers and experts who’ll help take your enterprise to the next level.

Join us online on Friday 14 January and enjoy access to inspirational Irish entrepreneurs and small business experts who will be taking to the stage throughout the day.


Event Countdown

You are good to go!

The Agenda

Agenda
10:00am
Welcome & Introduction

10:10am
Start Up Resilience
Astrid Tidey will chat through how to start a business on Amazon. Hear from the major marketplace on how to get started with sales and how to master fulfilment.
10:40am
How to start your business on social media
In this session accredited Facebook trainer Jacinta Dempsey will show you how best to use social media to get your business launched.
11:10am
How to fund your Start Up Business
In this panel discussion hear from experts around funding your start up business. The session will cover how and when to raise funds, sources of funding, and how to create the perfect pitch. Panellists include:

  • Niamh Sterling, HBAN
  • AIB and Sage

11:40am
Break/Networking

12:00pm
Turning a passion into a profitable business
Panel discussion with entrepreneurs who turned their passion into a business and will share their secrets to success. Hear from:


12:30pm
Building a sustainable business
Sustainability is a growing consideration for business. In this discussion we’ll hear from entrepreneurs who have created successful businesses with sustainability at the core. Learn from:


1pm
Lunch/Networking

2pm
Start-up essentials
When starting a business there are some core areas to consider including resource, HR, finance, support etc. In this discussion we will cover the key areas for consideration for any start-up or early stage business. Get your legal, tech and HR questions answered by:


2:30pm
My start up journey
Naomh McElhatten is most recently CEO of Stimul.ai and listed by The Irish Times as one of top 5 entrepreneurs to watch. Naomh is a successful entrepreneur with a number of exits under her belt. With vast experience selling into global markets. Naomh is also a Ted speaker, STEM Ambassador, guest lecturer at Ulster University and curator of the SheSaidClub.
3:30pm
StartUp of the Year pitching competition
Irish based businesses can apply to be Enterprise Nation’s StartUp of the year winner here. These applications will be shortlisted and 4 businesses will have the opportunity to pitch at StartUp 2022 Ireland.

Judges:

  • Emma Jones, Enterprise Nation
  • Sarah Ouellette, Kindora

4pm
Mindset & Business
Louise Dunne is a two time award winning entrepreneur with beauty tech start-ip Glissed and men's cosmetics brand Brave. She will chat through the importance of mindset in business.
4:30pm
StartUp of the Year winners accouncement
4:45pm
Closing remarks
5:00pm
Event end

Why attend?

Be inspired

Learn about launching and growing your business. Expert speakers, advisers, and entrepreneurs all under one virtual roof!

Learn from experts

With a jam-packed agenda, be prepared to learn and explore new topics that will kickstart your business growth.

Exhibition area

Meet our event sponsors, hear from advisers and learn more about how Enterprise Nation can help your business.

Expand your network

Starting a business can be lonely, but at StartUp 2022 you’ll be able to meet like-minded business owners and form a community of support.

Brought to you by our amazing sponsors

CISCO
Amazon

The biggest start-up show of the new year is back!

Whether you’re an aspiring or existing entrepreneur, StartUp 2022 is an absolute must. It’s your chance to not only discover everything you need to know about starting and growing a business, but also to connect with advisers and experts who’ll help take your enterprise to the next level.

Join us online on Friday 21 January and enjoy access to over 100 inspirational entrepreneurs and small business experts across 11 different zones.

Download the full event programme and agenda here

Event Countdown

4
days
18
hours
40
minutes
11
seconds

The Agenda

+100
Speakers
11
Stages
2,000
Attendees
9:30am
Welcome to StartUp 2022!

9:35am
Welcome comments from Minister for small business, Paul Scully MP

9:45am
How I made it: from getting rejected on Dragon`s Den to being valued at £86M
By Harry Thuillier, co-founder, Oppo
10:50am
Why 2022 is the year to start a business
By Erdi Karaca (Product Director HSBC Kinetic), Faith Wheller (Marketing Director, Intuit QuickBooks UK) and Tolga Yildiz (Currys Business Omni-Channel Manager)
11:30am
Designing My journey
By Nick Telson, (exited) founder of Design My Night and Angel investor
12:15pm
How to become a retail star
By John Hoyle (Sook), Matthew Hopkins (GB Exchange), Nancy Cullen (Space & People), Warren Richmond (Situ Live), Nicole Compen (Raye The Store)
1pm
Lunch Break
Join talks in other stages or head to the exhibitions area!
1:30pm
Managing and scaling the best Italian Restaurant group in the UK - my journey
By Marcello Distefano, managing director of San Carlo Restaurant Group
2pm
How I did it: Growing a business valued at £180m and raising money from Kris Jenner
By Ed Beccle, founder of Glorify App
3pm
Man on a Mission
By Cemal Ezel, founder of Change Please and Serious Tissues
3:30pm
How we grew a successful brand from just £600
By Rimi and Manav Thapar, founder of LoveRaw Vegan Chocolate
4pm
Going for Growth
By Matt Clements, co-founder of Sculpd
4:30am
END
10am
How to start a food business
By Amy Moring (Hunter & Gather), Elisha Rai (Drink Folc) and Andy Adenegan (Candi Donut)
11am
How to start a fashion business
By Nick Crook (Boardies Apparel), Claire Turpin (Contur) and Alison Lewy (Fashion Angel)
12pm
How to start a wellness business
By Kay Suppamas (Leafage), Sohn Supradya (Jin Jin) and Rachel Mason (Our Remedy)
1pm
How to start a beauty business
By Lorraine Dallmeier (Formula Botanica), Naz Bashir (Solo Skincare) and Roshane Dorsett (The Glowcery)
2pm
Getting Ready for Retail & Pitching to buyers
By Wizz Selvey, Retail Expert
3pm
How to start a tech business
By Tom Oswald (ClickASnap), Amman Ahmed (RelaxMyDog) and Olly Culverhouse (Signable)
10am
Moving to your first premises: legal considerations
By Property Lawyer Harry Rudolf, Edwin Coe
11am
Meet the expert advisers
By Accountant Sharon Pocock (Kinder Pocock), Employment Lawyer Elliot Francis (Edwin Coe), Aine Rogers (CISCO) and Gerry Donnachie (AXA Business Insurance)
12pm
First job of the entrepreneur - business planning! What, why how?
By Ceylan Boyce, Academy for Female Entrepreneurs
1pm
The legalities of setting up a business
By Corporate Lawyers Christophe Robert and Mythri Reddy, Edwin Coe
2pm
Tips & tricks to increase your productivity
By Nikki Wheeldon, Jam Pot & Hive52
3pm
Looking after your business IP
By IP Lawyers Marianna Ryan and Eleanor Showering, Edwin Coe
10am
Killer tips for digital marketing
By Sam Onigbanjo, Great Business Platforms
11am
New Year, New Tech – how technology will help you succeed in business
By Andy Bone and Jason Crawford, Dell Technologies
12pm
SEO 101
By Emma Goode, 24 Fingers
1pm
How to build your own website
By Ruby Lee, Studio 77
2pm
Cyber Security: Protecting your online presence
By Paul Fenwick, Avast Business
3pm
How to use video to rocket power your start-up
By Jeremy Mason, MP Video Production
10am
Your buyer persona
By Lucy Hall, Avviso Media
11am
3 R`s of social proof: Why recommendations, reviews and referrals are critical to driving your business
By Karen Green, The Food Mentor
12pm
How to get more customers on a shoe-string budget
By Ben Law, GoDaddy
1pm
Measuring success on social media
By Emma Haslam, Borago Insights
2pm
The power of paid social ads
By Katherine George, Oh So Social Marketing
3pm
Growing a personal brand and becoming a "Bizfluencer"
By Lucy Hitchcock, Partner in Wine and Sassy Digital
10am
How to build a pitch deck to raise money
By Clive Bonny, Strategic Management Partners
11am
Ensuring the funding landscape is accessible and inclusive
By Richard Bearman, Start Up Loans
12pm
Producing a successful Start Up Loan application
By Gillian McLaren, Start Up Loans
1pm
Funding panel: How to raise money for your business
By Sunna van Kampen (Tonic Health), Greg Caiger (HSBC UK) and Oliver Cummings (Capitalise UK)
2pm
Managing your business finances 101
By Jenni Adams (Regional Director Small Business Banking, HSBC UK), Erdi Karaca (Product Director HSBC Kinetic), Stefan Johnson (Business Development Manager, HSBC UK) and Neil Mackinnon (Arm in Arm Accounting)
3pm
Intro to sales: How to get your first 20 customers
By Paul Durrant
10am
Diversity and inclusion: why it`s important for your business
By Kasey Clarke (Sweet Cakey Thing), Jasmine-Leann Gaterell (No Comment Required)
11am
Future-proofing your mind-body health for a thriving business
By Ann McCluskey, Coach Practicioner and Change Specialist
12pm
Building a business which balances profit and purpose
By Danielle Thompson, Sustainablee
1pm
The importance of being online safely
By Paul Fenwick, Avast Business
2pm
Sustainability heroes: how every business should have sustainability at its core
By Ben Keene (Raaise), Clive Bonny (Strategic Management Partners), Katie Barber (Hutch Community) and Josh Clarke (Jacked Fruits)
3pm
Why empowerment matters in business: How SMEs can make huge changes in their community
By Abdul R Shiil, Sahan Cares
10am
Going freelance 101
By Steve Folland, Being Freelance Podcast
11am
A guide to starting a business while you`re still employed
By Paulomi Debnath, Handmade by Tinni
12pm
Marketing your freelance services
By Kathy Ennis, Little Piggy

1pm
Building a personal brand for your business
By Hadrien Chatelet, The Wern
2pm
The top 10 things we’ve learned from the Mind Your Small Business podcast
By Gordon Rutherford, Marketing Director, AXA Business Insurance
3pm
How to manage a successful freelance business
By Julia Broughton (Letters by Julia) and Cel Amande (Freelancer and results strategist)
10am
The foundations of an authentic and meaningful brand
By Aarti Parmar, Brand Strategist and Performance Coach
11am
How to build a Direct to Consumer (D2C) business
By Lorna Leaver, GS1 UK
12pm
The art of brand storytelling
By Tim Elliot, Brand Strategist
1pm
Panel discussion: The first year of running a business
By Sarah Atkins (GS1 UK), Jennifer Mo (Pura Collagen), James Martin (Super8) and Charlie Knockton (Happy Inside Drinks)
2pm
Four ways to grow your sales
By Catherine Erdly, Resilient Retail Club
3pm
3 steps to secure game-changing press coverage with DIY PR
By Amanda Fitzgerald, PR Expert
10am
Grow like Amazon: Breaking down Amazon`s key principles for success
By Sam Bergius, Amazon UK
11am
How I did it: Amazon sellers fireside chat
12pm
How to start a business on Amazon
By Mariana Moraes, Amazon UK
1pm
The Importance of omnichannel: online vs physical space
2pm
How to start a business on Amazon
By Mariana Moraes, Amazon UK
2pm
Scale like Amazon: building a global business
Sessions will take place throughout the day so you can meet and connect with other small business owners in a casual way. We would really recommend joining the Networking Zone multiple times throughout the day - and be prepared to turn your camera on (if you wish!) in order to connect with others face-to-face!

Why attend?

Be inspired

Learn about launching and growing your business. Expert speakers, advisers, and entrepreneurs all under one virtual roof!

Learn from experts

With over 100 speakers joining us at StartUp 2022, be prepared to learn and explore new topics that will kickstart your business growth.

Exhibition area

Meet our event sponsors, hear from advisers and learn more about how Enterprise Nation can help your business.

Expand your network

Starting a business can be lonely, but at StartUp 2022 you’ll be able to meet like-minded business owners and form a community of support.

Receive business advice

Join us at the Adviser Zone and book in time for a free consultation with our experts to help you launch and grow your business.

Access all event recordings

From registering for the event, you will receive access to the recordings captured from all the StartUp 2022 zones

Brought to you by our amazing sponsors

Quickbooks
CISCO
Edwin Coe
Amazon
Dell
GS1
HSBC
Avast
GoDaddy
GoDaddy
GoDaddy
British Business Bank