Small business marketing: Effective planning

I’m Paula Hutchings and I launched Marketing Vision nine years ago, following a ten-year career working on global brands both in the UK and Australia. My vision was to offer not just one marketing model, but a collection of flexible packages perfectly suited to small businesses. During my corporate career I qualified with the Chartered Institute of Marketing (CIM). Later, I gained a digital copywriting qualification with the Institute of Direct and Digital Marketing (IDM) which allows me to offer professional copywriting services. It’s a growing part of the business that I love. Since founding Marketing Vision, I’ve worked with hundreds of exciting and inspiring brands – developing tailored marketing packages, mentoring and advising. I regularly share marketing expertise at business events and through guest blogs, and have contributed advice to a number of small business books. From guest speaking at Stylist Live and Country Living events; partnering with Enterprise Nation, Talented Ladies Club, Digital Mums and All by Mama; to being invited to No.10 Downing Street and interviewed by The Times – it’s been a happy adventure. Having worked on global brands including Lipton Iced Tea, FCUK and Diesel fragrances, Heineken and Veet during my corporate career, and more recently with a wide range of small businesses, I am well-placed to view and develop brands from a strategic business level. And I am of the firm belief that in order to nurture a successful business, a bespoke approach to your marketing is key. I look forward to getting to know you and your business.