In this Lunch and Learn, Emma Goode, founder of 24 fingers, dives into the basics of pay-per-click (PPC) advertising – how it works and the different types.

Lunch and Learn: Master your marketing with PPC advertising

Webinar

, founder of 24 fingers, explains the basics of pay-per-click (PPC) advertising. She also covers how it works, the different types of PPC ads, and how to set up and manage a successful PPC campaign.

is an award-winning digital marketing agency that helps small business owners who are all fingers and thumbs with their marketing.

businessconnected CTA banners x sage

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

Learn the basics of pay-per-click (PPC) advertising and how to set up and manage a successful PPC campaign.

Tech Hub: Get confident submitting your Self Assessment tax return

Discover everything you need to know and common mistakes to avoid about your Self Assessment tax return.

John O’Shanahan is the founder and lead consultant with LeanBPI, a market leader in digital innovation for small businesses, working with Local Enterprise Office clients and Irish SMEs since 2015.
John has over 30 years’ experience in business operations, having held multiple roles with leading international companies in markets as diverse as Taiwan, Mexico, and The Netherlands.
Lean BPI specialises in helping SMEs/Micro industry clients to improve their workflows, converting from paper based or manual systems to more efficient simplified digital processes. Having completed 200+ successful business improvement projects across a variety of sectors, John’s application of lean best practice, thought leadership and digital innovation has led to clients experiencing increased business performance, reduced costs and sustainable results.
As well as helping clients optimise off the shelf software solutions, John and the team at LeanBPI develop bespoke solutions, built to meet client needs, enabling them to implement new workflows, which improve their business performance while reducing the stresses of the day-to-day operations. By applying lean methodologies, and digital Innovations, Lean BPI simplifies and streamlines a business’ processes to maximise its overall business performance.
John holds an MSc in Strategic Quality Management, Lean Sigma Systems from the University of Limerick and is a doctoral candidate in the University of Limerick.

Managing Director

Digital for business operations

This group is dedicated to business operations in the digital era. Whether you've already begun integrating digital tools into your operations and are seeing the benefits, or you're ready to start your digital transition.

I’ve been helping people become happier, more productive writers since I trained to teach writing during my PhD at the University of California at Davis in 2001 (though really I started more than a decade before that -read on!). Since 2018, I’ve been helping business owners just like you learn how easy writing can be when we let it be ­– I love that moment when a client realises she has something worth saying and the ability to put it into words!
Over the years I’ve realised that most of us were taught how to make writing hard. Why? Because our teachers were expected to teach us to write for exams. Now, most of what I do is help my clients unlearn all of that so they can take the pressure off of writing and enjoy getting their message out to those who need to hear it – your future readers need your blogs and books.

When I was 16 my English teacher told me I’d never learn to write well and shouldn’t pursue a degree in the arts or humanities at uni (I didn’t listen – my degrees are in music and English). I realise now that he had very fixed, and I’d still argue erroneous, ideas about grammar. Because I didn’t share them, he didn’t give me good marks. Luckily, I wasn’t the kind of teen who took such pronouncements from my teachers to heart. Some of my friends did, and it still hurts to think about how his cruel remarks contributed to silencing them.
Now, I thank him for helping me be a better teacher and coach by showing me that my instinctive supportive approach gets better results than criticism.
Growing up, I was always teaching someone something – mostly helping friends with homework, but also more elaborate undertakings. For example, I was the eldest grandchild and when I was about 10, I took my sister and cousin to the library to get books for their summer research project. This wasn’t something assigned by the school, I&apos;d just decided we should all choose a topic and write a report by the end of the summer. In a way, they were my first coaching clients!
Now, in my business, I get to spend all day playing with ideas and words with my clients so they can get their message out to the people who need to hear it. If you’re ready to make writing easy, <a href=&apos;https://tidycal.com/jennifer5/lets-talk-about-writing&apos; target=&apos;_self&apos;>book a chat today</a>!

Writing coach

Think Like an Author

When you finish Think Like an Author you&apos;ll be ready to write your book! You&apos;ll be confident you have the knowledge and commitment to see it through to publication (and beyond). You&apos;ll understand what steps are involved, what help you want along the way, and where you&apos;ll find the time.

Price: £10

In short, you&apos;ll be thinking like an author!

What&apos;s included?
- a downloadable workbook
- an optional mini-course that consists of video introductions for each 
   secti

Website is Not Enough ?? ?? Every Site I Create Includes a Free 4-Week Client Attraction Program—Your Shortcut to Crafting and Launching a Profitable Consultancy! ??
Website is Not Enough eBook - available <a href=&apos;https://www.branderbee.com/43f5862a&apos; target=&apos;_self&apos;>here</a>.
<ol>
<li>Former UX Designer in the retail sector, contributing to a website with over 500,000 active users. ?????</li>
<li>Consistently outperforming 18,000,000 competitors on Upwork with a flawless 100% satisfaction rating. ??</li>
<li>Mentored a budding entrepreneur, guiding them to secure a runner-up position in the Greenwich University Enterprise Challenge that year.&nbsp;</li>
<li>Designed, built, and launched numerous websites through my consultancy, Branderbee. ????</li>
</ol>
I am on a mission to help 52 clients by 2025 build their websites and marketing systems, embodying the motto of Website is Not Enough.

Web Designer and Marketing Consultant

Aggie Dymarska

Website is Not Enough 😲 😲 Every Site I Create Includes a Free 4-Week Client Attraction Program—Your Shortcut to Crafting and Launching a Profitable Consultancy! 🚀
Website is Not Enough eBook - available <a href=&apos;https://www.branderbee.com/43f5862a&apos; target=&apos;_self&apos;>here</a>.
<ol>
<li>Former UX Designer in the retail sector, contributing to a website with over 500,000 active users. 🛍️💻</li>
<li>Consistently outperforming 18,000,000 competitors on Upwork with a

Free video training, exclusive offers and workshops

Get business support right to your inbox