The Enterprise Nation Marketplace is home to over 13,000 advisers and this week we are spotlighting Enterprise Nation Pro Member Lara Squires founder of Co...

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Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

One to One with an Adviser: Lara Squires

The Enterprise Nation Marketplace is home to over 13,000 advisers and this week we are spotlighting Enterprise Nation Pro Member Lara Squires founder of Consortium Business Solutions. Lara focuses on the service sector and assists clients with business development and marketing.

Lara

We are a niche business development and marketing agency specialising in the service sector. Providing complete solutions for our clients.

Growing a team with the same ethos as me, a can do attitude and constantly striving for perfection.

What piece of advice do you wish you had known when starting out?

Why do you consider long-term strategic advice important to business success?

We all work in our businesses but rarely enough 'on them'. By having long term strategic advice it takes you out of your business for long enough to be objective.

If you had a superpower what would it be and why?

The ability to clone myself. I often find that I need to be in more than one place at anytime so this would be great!

With our Classic membership, the benefits include three consultation calls with advisers from the 

Click here to read more about Classic Membership

Lara is an Enterprise Nation Pro member, a membership designed especially for advisers, experts and professional service providers.

Become a part of Enterprise Nation today!

I'm here to help. I'm volunteering free advice calls of up to an hour as part of the Recovery Advice for Business scheme, over the next 6 months (from July&nbsp;2020 when I joined Enterprise Nation). Please get in touch to see how I can help your business. Even in that short time, I can suggest opportunities that you can do yourself at no cost other than a bit of time and effort. Your business is worth that.

In my experience the top themes that people value and want to hear about the most are music, food, drink, and cuddly animals. Link your public relations (PR) – words, sounds, visuals - to any of these and you can't go far wrong. You can see that daily in the way that businesses, small, medium and large, promote and advertise themselves. 
 
As a marketing consultant and PR, I know that I cannot overlook the essential value and benefits of whatever I may be promoting. Yet even when I was in the Civil Service working on communicating IT-enabled change, or internal communications for a major accommodation project, those themes of music, food, drink, and cuddly animals were still a go-to. They were hooks that often engaged people about what would otherwise be considered dull content. 
 
My love of music - hence the In Tune PR name - has also given me my greatest opportunities to write, from published editorial for online and in magazines including Blues Matters! And The American. The highlight to date was interviewing the Blues Brothers Band inc. Dan Aykroyd, Willie 'Too Big' Hall, 'Blue' Lou Marini, Steve 'The Colonel' Cropper and more and publishing 18,000 words across two magazines. One of those pieces has recently been re-published in a Classic Rock 'Best of' compendium. 
 
Press releases, website text, social media writing, brochure text, writing for flyers, all these are fun too. That fun is equally present when I am writing for clients from estate agents to manufacturers to removal companies and charities. Writing that conveys a message, or the character of a client, often in a way they couldn't do unassisted, is a real pleasure. That is why my business is named 'In Tune PR', because it is in tune with the clients, their messages, and the right delivery that will make a difference. 
 
Being a journalist myself helps me when engaging on behalf of clients with managers and editors working in print, radio, events, online and TV. It also means I can take the stress out of media engagement for people who would otherwise freeze when put before a microphone. 
 
Along the way I've picked up a couple of awards for contributions to diversity and society, which is the kind of thing that can happen when you are, like me, passionate about music, independent British businesses and people who make a positive difference in any walk of life. I work with other service providers (for example, specialists in branding, website design and social media) who share my values and professionalism. 
 
If any of this strikes a chord with you or if you have a story that I might enjoy telling, get in touch.

PR Consultant

Lunch and Learn: Getting your brand story loved by the media

Watch back: Getting your brand story loved by the media

Multi-award-winning named as one of the top 40 Digital UK Women to watch 2020, Business Consultant Online Innovation /Technology Enabler, Digital Transformation and, Marketing Specialist. 

Specialist areas include Business Systems, Process/Workflow, Digital and Online Business Models, Business Strategy, Demand/ Lead Generation, Marketing Funnels, Business Systems, Processes, Integrations, API Strategy, Workflow, Digital Business Models and Online Business Strategies, Sales Marketing Funnels. 

Supporting Global Clients, Katrina Consult’s, Trains/Coaches Agencies, Corporations, and Business owners with her framework process. With features in Forbes, Psychologies Magazine, and The Times, Kat assists clients to build a plan, solution, and strategy, to increase digital business growth, sales and passive income. Supporting and educating you to choose the best technology, create conversion optimised products to and sell via automated sales systems that are the best fit for your Business, skillset, and lifestyle.

After a successful career in Project Management and Marketing, Katrina now Consult’s, Trains, and Coaches Agencies, Corporations, and Business owners with In-House CPD Accredited and certified solutions and strategy to audit and build Automated and active Sales Funnels, Lead Systems and Client Acquisition Funnels.

A certified and qualified Adult Trainer as well as being trained with industry experts such as Harvard Online and Silicon Valley Innovation Center. Blending Academia, Corporate, Business, Practice and Theory, a serial accomplished Entrepreneur and Consultant. With over 21 years of extensive experience as a Marketing Strategist, Project Programme/PMO Manager and a Digital Business Transformation Analyst.

I help entrepreneurs automate and organize their back office systems to maximize their time and money.

I help mid-level supervisors build their soft-skills so that they transform into high-level, organisational leaders.

I help scale-ready businesses to design the most profitable and sustainable digital tech solutions and systems.

Support businesses to attract high quality consistent leads and clients they want to attract to achieve their income aspirations and the freedom based lifestyle they truly desire.

I help entrepreneurs create websites that attract customers and convert sales.

www.katrinayoungconsulting.com

www.aggregatordigital.com

Director - Consulting, Mentoring & Training   Business Consultant | Digital | Senior Marketer

Digital Business and Culture Transformation Hub

We provide training, workshops, resources, expertise, and consultation support in adopting digital, technology, and innovative methods for business marketing, operations, systems, learning, and operations.

Here at Think Forensics, we pride ourselves on delivering results for our clients. We want to show you how to make smarter decisions to effectively improve your marketing and business performance.&nbsp;

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We understand how ambitious business owners are and how hard they work. However, we often see time and effort being wasted on marketing strategies, that aren’t delivering. Our Marketing Consultancy is here to help!

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One to One with an Adviser: Lara Squires

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