How to create effective video content for your business

Jeremy Mason is a TV producer, director of photography and lighting cameraman with over 20 years of UK broadcast experience. He has also been a business owner for over 15 years. Jeremy has been exploring the world of digital marketing over the last three years and how the power of video can be better used for commerce.

It is Jeremy's mission to bring his knowledge and expertise to empower business owners to make the most of video to help them thrive and grow.

In this webinar, Jeremy explains how you can create effective video content for your business.

In this webinar, TV producer Jeremy Mason shares tips for how to create effective video content for your marketing.

Webinar

Jeremy Mason shares tips for creating effective video content.&nbsp;

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Lunch and Learn: How to create effective video content for your busine

Lunch and Learn: How to create effective video content for your business

Jeremy Mason shares tips for creating effective video content.&nbsp;

Jeremy Mason shares tips for creating effective video content.&nbsp;

Since launching in 2005, the Enterprise Nation team has helped thousands of people start and grow their businesses. Led by founder Emma Jones MBE, Enterprise Nation continues to be the most active UK small business community and a leading campaigning voice for small business. Joining Enterprise Nation connects you with resources, community and connections you need to reach your business goals.

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TSB has partnered with the Amazon Small Business Accelerator to bring you a series of e-learning videos to help you manage your small business finances.

&lt;p&gt;My motto in life and work is 'Meet people, make friends, and help them.'&amp;nbsp;Getting to know people is the best way of finding out what makes them tick in terms of goals, ambitions, dreams, interests and life in general. I help people by listening to what they need, suggesting ideas, sending links, making introductions, adding value, and offering relevant products and services, where appropriate. When friends have a problem, I love to help them fix it.&lt;/p&gt;

&lt;p&gt;My varied portfolio career means I have knowledge, experience and contacts in many fields. I am an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise and commercial start-ups.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;I'd love to get to know you better, so I can help you get to where you want to be.&lt;/p&gt;

&lt;p&gt;Career highlights:&lt;br /&gt;
• Book trade professional since 1990&lt;br /&gt;
• Consultant Producer, YOU'RE BOOKED! (ITV book series)&lt;br /&gt;
• Pioneer, World Book Day UK&lt;br /&gt;
• Research Director, StoryCode (online recommendation engine for fiction, featured on BBC TV’s DRAGONS’ DEN)&lt;/p&gt;

&lt;p&gt;Current roles:&lt;br /&gt;
• Founder, CopyGhosting Publishing Services (editorial, marketing, PR &amp;amp; digital agency)&amp;nbsp;&lt;br /&gt;
• Editor &amp;amp; Development Executive, Insight Film Festival&lt;br /&gt;
• Founder, Jolabokaflod CIC (promoting Icelandic 'Christmas book flood' tradition)&amp;nbsp;&lt;br /&gt;
• Director of Crowdfunding, CrowdPatch CIC: free crowdfunding platform for social enterprise&lt;br /&gt;
• Founder, The Wisdom of Coffee: a network for Meetup gatherings &amp;amp; a community that shares best practice about business, enterprise &amp;amp; alternative finance)&lt;br /&gt;
• Founder, Smart Crowd Productions: integrated arts, media, business &amp;amp; alternative finance production consultancy&lt;br /&gt;
• Director: Corporative Sponsorship, SMGlobal Catwalk, Inc: global fashion events brand&lt;br /&gt;
• Social entrepreneur, 12R Prizes: solving social issues and commercial problems via sponsored cash-prize comptetions&lt;br /&gt;
• Mentor, Founders and Mentors: networking platform, comprising forum, communities and courses for mentors to help pre-launch founders launch start-ups successfully&lt;br /&gt;
• Social entrepreneur, 12Ronnies: hub that provides founders, inventors and creatives a toolkit for launching a startup successfully&lt;br /&gt;
• Co-founder, CrowdMall: virtual shopping centre for ideas that do not yet exist&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Charities:&lt;br /&gt;
• Chairman, Seeds Creatives (charity): runs the ‘Artist in Your Own Residence’ collaborative network mentoring scheme for creatives in all disciplines&lt;br /&gt;
• Director, Arts Centre Group (charity): membership organisation for arts &amp;amp; media professionals&lt;/p&gt;

&lt;p&gt;Committees:&lt;br /&gt;
• All-Party Parliamentary Committee for Crowdfunding (chair: Barry Sheerman MP): meets quarterly at the House of Commons&lt;/p&gt;

&lt;p&gt;Author:&lt;br /&gt;
• Six published books&lt;br /&gt;
• Two books in progress&lt;/p&gt;

Serial entrepreneur

Pre-launch founders, inventors & creatives

Signposting for advice, tools and resources for members wanting to start turning an idea into a business.

I help small businesses get the basics right in digital marketing. I demystify the world of digital marketing with my jargon-free, simple approach. 

I spent 8 years working at leading marketing agencies in London, Stockholm and Rio De Janeiro. I then co-founded an influencer marketing agency. 

Now I’m on a mission to help small businesses, startups and online entrepreneurs create leaner, stronger and smarter digital marketing.

Could your website homepage be working harder for your business? Find out with my homepage review.

&lt;p&gt;Your homepage is frequently the first contact potential customers will have with your business. Despite this, many businesses don&amp;rsquo;t leverage the potential of an effective and engaging homepage. Often small businesses think of their homepage more like a virtual business card than the powerful digital&amp;nbsp;tool it can be.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Could your homepage be working harder for you?&amp;nbsp;&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Is it giving new and existing customers the right impression of your business?&lt;/li&gt;
	&lt;li&gt;Does your homepage quickly explain to new visitors what your business does?&lt;/li&gt;
	&lt;li&gt;Is it easy to use and intuitive?&lt;/li&gt;
	&lt;li&gt;Is there a clear user journey that leads people to take action?&lt;/li&gt;
	&lt;li&gt;Does your content look professional and high-end?&amp;nbsp;&lt;/li&gt;
	&lt;li&gt;Does the language you use engage people? Does it convey your brand voice?&lt;/li&gt;
	&lt;li&gt;Does the design and layout feel contemporary and modern?&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;With my homepage review, I can answer all these questions and more. Not only that &amp;ndash; I will also produce a report for you detailing the good, the bad and the practical steps you can take to improve your homepage.&amp;nbsp;&lt;/p&gt;

&lt;p&gt;Ready to take the first step towards finding out if your homepage is working hard enough for you? Click &lt;strong&gt;Enquire now&lt;/strong&gt;&amp;nbsp;to get the ball rolling.&lt;/p&gt;

I offer a mentoring service specifically aimed at women. Whether you’re an entrepreneur or small business owner, I will help you reach your business goals and will provide the necessary skills to streamline your plans and reach your audience. As a small business owner myself, I know how to make a dent in the market. However, my experience has shown me how much easier things would have been if I’d only had a mentor of my own. To begin, we’ll consider your business holistically. We’ll start with the basics: What do you want for your business and what’s your end goal? This will allow us to determine your target customer base and how we can attract them to your business. As part of this, we’ll cover product, pricing, and value. Importantly, we address these points from multiple perspectives: both the actual costs of your product/service and your mindset. Are you undervaluing your offerings due to self-perception? This is much more common than you might think. In short, the business overview will help us to find your niche and decide how you’ll present that to your audience.

Lunch and Learn: How to create effective video content for your business

How to create effective video content for your business

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