WEBINAR

How to build a winning business strategy for 2025

Posted: Mon 3rd Feb 2025

It's time to embrace new opportunities and prepare for a transformative 2025.

This engaging session, led by Olga Jusupova, guides you through reflective practices and strategic planning, helping you align your business goals with your soul's purpose.

Olga is an accomplished e-commerce marketing consultant. As the founder of a skincare brand, Nat-Zen.com, she blends her expertise in branding, social media and marketing with a soul-led approach, empowering product-based business owners to thrive.

Balancing a full-time job and motherhood, Olga understands the complexities of modern entrepreneurial life and is committed to helping others find harmony and success.

Topics covered in this session

How reflecting on 2024 can uncover valuable lessons, turning past experiences into a strong foundation for future success
Crafting a clear and inspiring vision for 2025 that aligns your dreams with achievable, actionable goals that take you towards a prosperous future
How to set intentional goals and use AI to create a focused, step-by-step action plan

Olga's key points from the webinar

Strategic planning and reflection

Reflecting on your last year of business is crucial for planning goals for 2025. You can better understand your successes and failures, make improvements and double down on the strategies that proved effective.
Create a vision for 2025 by detailing the outcomes you want in both your business and personal life. In your business vision, include specific financial targets, client numbers and product sales.
You can use ChatGPT and other similar generative AI tools to structure your thoughts, prioritise goals and break down ambitious objectives into manageable steps.

Overcoming challenges and a negative mindset

Identify doubts and fears that held you back in 2024 and analyse which emotions arise when you sit down to consider your 2025 goals.
Ask ChatGPT to list five ways your vision could have a positive impact on customers' lives. The answers should help combat self-doubt and keep you motivated.
Also use ChatGPT to create inspiring affirmations and turn your vision into a mood board for ongoing motivation and focus.

Action planning and setting goals

Set SMART goals (specific, measurable, achievable, relevant, time-bound) and use ChatGPT to break them down into smaller, actionable steps.
Create a detailed three-month action plan and convert the small steps into a weekly checklist, so you can make consistent progress.
Identify key milestones and methods to measure progress, using ChatGPT to suggest creative ways to stay motivated.

Using AI for business strategy

Use ChatGPT to:
- draft a letter to your future self based on your experiences in 2024, and design a plan to celebrate top accomplishments
- brainstorm strategies for overcoming the barriers and roadblocks you've identified, to help reframe doubts into empowering beliefs
- create a focused, step-by-step action plan that accommodates key responsibilities like a nine-to-five job or childcare, making sure all business activities fit around your personal commitments

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Olga JusupovaSoul-Led Ecommerce

Hi Incredible Entrepreneurs, My mission is to help product-based entrepreneurs scale with Marketing, AI and Social Media strategies so they can increase sales, save time, and grow with ease📈✨ I have build my own e-commerce brand Nat-Zen.com from 2018 and have learned everything from Website creation, Organic Marketing, Email and Sales. NatZen brand journey began in 2018 when I started researching the impact plastic has on our planet. I learned about formulating plastic-free soaps, shampoos, and conditioners for myself, my family & friends. The resulting feedback was so positive, it speared me into action to study herbalism and skincare formulation. This in turn led me to pursue my passion for botanical skincare. NatZen also fueled my soul-driven mission to help product-based businesses because I know how stressful and overwhelming it can feel. All NatZen products are formulated with a holistic approach in mind for skin care and hair care. This method involves treating the whole body using only natural and organic products to heal and nourish skin & hair.NatZen in full is ‘Naturally Zen’ and as the name implies; the end goal is to create products that bring a sense of serenity, enjoyment, and relaxation. I am passionate about producing holistic skincare products that are gentle on the skin and our environment simultaneously.In 2018 I had no eCommerce industry experience or business background. I worked hard to grow this business from the ground up all by myself. It all started with the Etsy Store, Local Markets, and friends' recommendations and progressed to a luxury Natural Skincare Brand that is an example to others. As a self-taught entrepreneur, I wear many hats and have learned so much since beginning this journey. All in all, I'm just a Mother who had a dream and decided to go for it! I made a plan, put my plan into action, and little by little how NatZen started and evolved.I created a transformational Soul-Led Ecommerce: Your path to 6-figure Sales program as a soul-driven mission to help product-based entrepreneurs to implement systems, mindset, and strategies that will help them to double and triple their sales and finally move from side hustle to their dream soul-led business.I was inspired to build this particular program to support and coach business owners to achieve their maximum potential in their entrepreneurial journey.