How to build a customer journey that converts

In this Lunch and Learn, Laura Derbyshire explains how to map out your customer’s path from awareness to conversion with proven strategies and actionable insights that enhance customer experience and boost your conversion rates.

Laura is the founder of OSER, a brand and marketing consultancy that specialises in start-ups, scale-ups and investors.

Before OSER, Laura spent over 20 years in top global advertising and media agencies within the WPP and Dentsu network, including managing director and board director positions. She has a love for bringing strategy and creativity together and a passion for venture, ideas and tech innovation.

Laura is an early-stage VC deal flow pitch adviser, brand and marketing panellist and keynote speaker.

Topics covered in this session:

• Identify and optimise the critical moments in the customer journey that influence decision-making

• Discover how tailored content and experiences can significantly improve engagement and lead to higher conversion rates

• Learn how to use customer data and feedback to refine your journey for continuous improvement

This webinar is part of a series for business.connected. Check out the other events 

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now