Posted: Mon 20th Apr 2020
In this webinar, Emma speaks to Nina Kanin, head of client strategy at Streetbees, to discuss how to do market research to identify consumer trends and new consumers.
She also discusses consumer behaviour during the coronavirus outbreak and what you can learn.
Streetbees is a London-based global intelligence platform that reveals how people behave, and why, by analysing real-life moments collected from its worldwide users on an always-on basis.
Through applying advanced natural language processing technology to the results on their app, Streetbees uncovers not just what consumers do, but also why they do it, and what drives them - and predicts what they may do next. This allows world-leading brands to make more informed and accurate decisions about consumer behaviour, and predict future trends with confidence.