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Authentic Self-Leadership for Scaling Founders

Authentic Self-Leadership for Scaling Founders
Nonie White
Nonie White
Positive Psychology Practitioner and Coach
Nonie White Ltd

I apply Positive Psychology and executive coaching and through my proven Authentic Self-Leadership coaching programme, founders transform from experiencing 3AM anxiety and self-doubt, to becoming outstanding, authentic leaders, for themselves and their team.


Clients overcome thought patterns that are holding them back, learn to quieten negative thoughts, make decisions with conviction, and establish healthier work-life boundaries. Most remarkably, clients are often surprised by how rapidly their confidence improves, experiencing tangible reductions in stress and anxiety while rediscovering joy and purpose in both their business and personal lives.


 
Nonie White
Nonie White
Positive Psychology Practitioner and Coach
Nonie White Ltd
 
I'm a positive psychology practitioner and coach, helping ambitious entrepreneurs (especially women) build thriving businesses without sacrificing their wellbeing.   Having experienced the rollercoaster of founding businesses myself, I know what it's like to juggle all the things and wake at 3AM with anxiety. Now I help others transform from overwhelm and self-doubt, to outstanding, confident leadership.   My evidence-based approach has been honed over hundreds of hours supporting founders and co-authoring report, "The True Cost of Female Entrepreneurship" (2025), which illuminated the best practice that really works for high-performing founders.   I support entrepreneurs to:  • Develop authentic self-leadership that inspires growing teams  • Build sustainable high performance without burnout  • Create businesses that fuel energy, joy and impact  Work with me through:  • My proven signature 1:1 coaching programme  • Founders Wellbeing & High Performance Mastermind (launching soon)   Credentials:    An Advisory Member to Female Founders Rise (8,000+ UK entrepreneurs), I am a certified Positive Psychology Practitioner (Guild of Positive Psychology) and Associate Certified Coach (ICF). I have a Masters degree from Cambridge and one from the University of London in Social Entrepreneurship.
 

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