&lt;p&gt;Purple Pilchard is looking to change this nation&amp;#39;s food &amp;amp; drink landscape for the better, by helping &amp;#39;emerging brands of tomorrow&amp;#39; step out from the shadows.&lt;/p&gt;

&lt;p&gt;Pilchard&amp;#39;s hands-on approach rejects empty noise, pointless peacocking, random soundbites or any hazy unexplained costs; opting instead for a joined up strategic vision, compelling messages and an affable tone of voice that allows, consistent and meaningful cut-through.&lt;/p&gt;

&lt;p&gt;Our focus is feisty young food &amp;amp; drinks brands with something to say!&amp;nbsp;&lt;/p&gt;

&lt;p&gt;We help with Copywriting, Brand story-telling, PR, Marketing Comms, Winning Awards, Founder Profiling Website &amp;amp; Pack Design .... anything marketing really&lt;/p&gt;

Services

Ian Hills > Marketing > Custom service > Helping brands find their voice through copywriting

Ian Hills

Get Connected

Ian is an award-winning marketer who&amp;#39;s spent the last thirty + years championing a significant huddle of personality-laden underdogs in their single-minded quests to secure meaningful &amp;amp; disproportionate cut-through in an increasingly cluttered food &amp;amp; drinks marketplace.&lt;/p&gt;

&lt;p&gt;Having spent his formative years working for a variety of well-buffed &amp;#39;blue chips&amp;#39; and threadbare start-ups, Ian learnt how to decipher/side-step/jettison traditional agency &amp;#39;fluff&amp;#39; opting instead for simple, no-nonsense yet strategically sound pathways that allowed ambitious start-ups to enjoy significant breakthrough moments in an arena that still favours &amp;#39;establishment&amp;#39; brands armed with imposing war chests.&lt;/p&gt;

&lt;p&gt;As someone who&amp;#39;s spent time in sales and marketing functions, Ian has a well-rounded appreciations for the endless frustrations &amp;amp; dilemmas faced by so many well-meaning, fledgling businesses&lt;/p&gt;

&lt;p&gt;&amp;nbsp;&lt;/p&gt;

Marketing / PR / Copywriting Consultant

Helping brands find their voice through copywriting by Ian Hills

business.connected: The value of building a brand for your business

Watch back: business.connected: The value of building a brand in your business

123 Internet Group are a full service digital marketing agency with over 15 years of industry experience with a head office based in Milton Keynes. We continue to provide award-winning services to more than 600 clients, locally, nationally and internationally. We also work closely with charities and not-for-profit organisations and are proud Chamber of Commerce Platinum members in both Milton Keynes and Northampton.

COVID-19 Marketing Support

Learn how others have positioned their businesses and product/services during the COVID-19 pandemic. What have they learnt, what did they do to help their business and what were the positive results.

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2021, placed in the top ten of professionals.

Customer Experience Consultant

Value Proposition masterclass and workshop

Delivered as an interactive workshop, the masterclass helps your team challenge each other to see your customers differently and commit to action. You will build a picture of your customers and explore fresh ways of meeting their needs.

You will learn how to understand your customers using the Customer Persona. It shows what customers need from your products, services and touchpoints.

Then we look at how you meet customer needs today, and what you might change, start and stop doing to delight 

I am the director of an e-commerce business and have vast experience with computer systems and social media marketing.