WEBINAR

Lunch and Learn: How to boost your brand visibility with PR

Julia Tsavellas
Julia TsavellasJulia Maria PR

Posted: Fri 15th Sep 2023

In this Lunch and Learn, Julia Tsavellas unravels the secrets to kickstart your small business's PR journey by igniting brand visibility like never before. Whether you're working with a tight budget or abundant resources, these strategies will help your business.

She discusses the concept of PR and its advantages for your small business. Additionally, she will guide you through creating persuasive pitches that attract media attention.

With beginnings in finance, tech and social impact, Julia has since worked with clients in the luxury lifestyle, wellness and travel spheres. She now runs a London-based PR and copywriting consultancy called Julia Maria PR, specialising in luxury lifestyle, wellness and hospitality while also consulting with small businesses on how to do their own PR.

A fluent French speaker, Julia has worked in both Geneva and London with the likes of Givaudan, Mastercard and Waterdrop as well as many of the world’s finest hotels.

Key takeaways from this session:

  • Discover what PR is and what it isn’t – and how it can benefit small businesses in building credibility, trust and brand awareness

  • Get to grips with the core principles of PR and learn how to craft compelling pitches to boost media attention

  • How to begin crafting a DIY PR plan to boost visibility while identifying suitable PR tactics aligned with your business proposition

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Julia Tsavellas
Julia TsavellasJulia Maria PR
Julia is a PR Consultant and Copywriter with a passion for brand storytelling, whether it’s social media copywriting or developing made-to-measure PR and social strategies for brand awareness. With beginnings in finance, tech and social impact, Julia has since worked with clients in the luxury lifestyle, wellness and travel spheres - most recently as a Travel PR at one of the UK’s leading agencies in the industry, Mason Rose. Now, Julia draws on an extensive network of media and social connections to deliver far-reaching results that surpass KPIs through made-to-measure PR and social strategies. A fluent French speaker, Julia has worked in both Geneva and London with the likes of Givaudan, Mastercard, Waterdrop as well as many of the world’s finest hotels, including The Royal Crescent Hotel (Bath, UK), Royal Mansour Marrakech (Morocco), Grand Hotel Tremezzo (Lake Como, Italy) and Adriatic Luxury Hotels (Dubrovnik, Croatia). https://www.juliamariapr.com/ @juliamariapr_

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