Learn the secrets to reaching a wider audience and boosting your business through email marketing and social media, in this business.connected webinar.

How to reach more customers – business.connected Digital series

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webinar, learn the secrets to reaching a wider audience and boost your business through email marketing and social media.

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The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online. 

business.connected Digital series: How to reach more customers

Learn the secrets to reaching a wider audience and boost your business through email marketing and social media.

Recently named as one of the South West Insider’s 42 under 42, Natalie is driven by the pursuit of social good - and damn good social media. She has poured her expertise into hundreds of businesses and charities, creating results they can actually look at, measure and appreciate the impact of. A proud #SheMeansBusiness trainer for Facebook, Instagram and Enterprise Nation, Natalie is unlikely to ever have a quiet weekend but is having a blast partially running the world from the Naturally Social office.
Accolades: She Means Business Trainer | South West 42 under 42 | Small Biz 100 | UK's No.1 marketing Advisor 2019 Qualifications: Advanced diploma Social Media Marketing | Advanced Diploma Digital Marketing | certified HootSuite Trainer

Founder

Lunch and Learn: SEO for social media content

Uncover the mysteries behind making your content visible where it matters most – on your audience's favourite social platforms.

John O’Shanahan is the founder and lead consultant with LeanBPI, a market leader in digital innovation for small businesses, working with Local Enterprise Office clients and Irish SMEs since 2015.
John has over 30 years’ experience in business operations, having held multiple roles with leading international companies in markets as diverse as Taiwan, Mexico, and The Netherlands.
Lean BPI specialises in helping SMEs/Micro industry clients to improve their workflows, converting from paper based or manual systems to more efficient simplified digital processes. Having completed 200+ successful business improvement projects across a variety of sectors, John’s application of lean best practice, thought leadership and digital innovation has led to clients experiencing increased business performance, reduced costs and sustainable results.
As well as helping clients optimise off the shelf software solutions, John and the team at LeanBPI develop bespoke solutions, built to meet client needs, enabling them to implement new workflows, which improve their business performance while reducing the stresses of the day-to-day operations. By applying lean methodologies, and digital Innovations, Lean BPI simplifies and streamlines a business’ processes to maximise its overall business performance.
John holds an MSc in Strategic Quality Management, Lean Sigma Systems from the University of Limerick and is a doctoral candidate in the University of Limerick.

Managing Director

Digital for business operations

This group is dedicated to business operations in the digital era. Whether you've already begun integrating digital tools into your operations and are seeing the benefits, or you're ready to start your digital transition.

I’ve worked in marketing for over 20 years, and I love it! No two days are the same and it’s this variety that makes marketing so special for me.
The last company I worked for, Constant Contact, gave me the opportunity to work with 100s of small businesses across the UK. It was the best nearly four years I’ve had in a job! The business owners I met were (and still are) incredible. You could say I was bitten by the small business bug.
In 2016, I was made redundant. I knew I still wanted to work with micro businesses, so when my husband said I should start my own business, I didn’t need a huge amount of convincing. After all, I loved sharing email marketing tips with small business owners, and this way, I could do it all the time. How could I not love that?
Something that has made running my business easier is tech. And not just for marketing. I’m a big advocate for using technology to streamline what I do. Given I’m the only person in my business, anything that makes my life easier is a win in my books. Here’s some of the tech that powers my business:
<ul>
<li>Accounting – I use an online tool that helps me keep track of what I’m spending, generate invoices (and automate sending them), as well as doing my expenses.</li>
<li>Payments – clients that pay me a set amount each month do so by direct debit. I use GoCardless to help me do this. I also use Stripe to help those who want to pay by credit card. It all gets automatically reconciled in my accounting app!</li>
<li>Design – I’m a BIG fan of Canva. I’ve been using it almost as long as I’ve been running my business. Anything is possible in Canva for those of us not blessed with design skills!</li>
<li>Industry knowledge – I have Google Alerts set up so I can keep up with trends in email marketing and the small business world. I also get alerts if I or my business are mentioned anywhere online.</li>
<li>Email marketing – where would I be without it? I use <a href=&apos;https://www.constantcontact.com/partner-offer?pn=marketingbyminal&intent=try&plantype=better&apos; target=&apos;_self&apos;>Constant Contact</a> for sending all my emails – my regular newsletter as well as my automations. It has a bunch of other digital tools too.</li>
<li>AI – OMG, how much time am I saving using AI? Around 4-5 hours a WEEK! That’s right, it’s a massive game-changer. I use ChatGPT.</li>
<li>My mobile – mustn’t forget this! I’m never without it. It helps me run my business when I’m not at my desk.</li>
</ul>
Now, if you struggle with getting your email marketing done, I’d love to hear from you. You didn’t start your business to become an email marketing expert. You do what you do because you love it. I want to help you figure out the email marketing stuff so that you can make money! It’s as simple as that. When you succeed, so do I. Plus, I get a warm glow knowing I helped you. Get in touch and tell me about your email marketing struggles!

The Muffin Email Marketing Package

Perfect for those in a time crunch, ‘The Muffin’ is your quick fix to email marketing. Just send me your content, and I’ll handle the rest – from crafting engaging subject lines to scheduling the send-off. 

It’s hassle-free, straightforward, and ideal for getting that one important email out with ease. What it includes:

1 email, featuring up to 3 topics.
You send me all the content, including images you want to use.
I’ll do 2 rounds of edits to make sure it’s perfect for you.
I’ll craft your s

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging questions, so let’s start. Do you value yourself? Do you fantasise about a different or much better life when you have space and time for yourself? I’ve been here myself Friends and colleagues would say to me - you’re so successful, how do you do it? But I didn’t feel successful. I had nothing other than my work. I’d worked globally in the boardrooms of several blue-chip companies, as an Executive Coach and team-building expert. I was highly trained and knew I was talented. Twenty years ago I was using some pretty advanced energy and play techniques which got great results. I helped grown men in grey suits get out of their heads and into their gut and their intuition. I had great fun at work. Away from that environment, I had a secret life going on in my head which meant I was desperately trying to find someone to love me. In 2013 I began dating my husband, John. We dated way back in 1983 and somehow 30 years later, John discovered me online. That&apos;s a story for another time. I found John and the Law of Attraction at the same time. Neither of us was in a good place, but we made a promise to ourselves that we were going to help each other, communicate openly and find happiness together. The Law of Attraction most definitely helped us both examine our behaviour and what we were attracting, but it wasn’t until I was introduced to Human Design that the magic happened. I began to see I wasn’t valuing my uniqueness. I began to see I was hiding and keeping myself small. I began to see the life that I’d kept secret from others WAS how I was meant to be As The Queen of Reinvention, I help women understand their uniqueness and how to make their secret life come true.

The Queen of Reinvention

Sheena Mason-White

I am the Queen of Reinvention, certified in Human Design and Emotional Intelligence. I’m also a long-time student of Abraham Hicks (The Law of Attraction). Entrepreneurs hire me because secretly, they know they’re capable of so much more, but either they don’t know what’s stopping them from taking the next move or they do and they’re ignoring their intuition. Is this YOU? That’s totally normal. That’s where all my clients begin. I like to ask challenging question

How to reach more customers – business.connected Digital series

Free video training, exclusive offers and workshops

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