Attending networking events is a vital part of growing a business. Dan Martin shares tips for mastering the art of making new connections in this article published in association with Currys PC World Business.

Do your research

Networking events comes in all shapes and sizes. From breakfast meetings and lunch dos to afternoon gatherings and evening drinks, you could network every day of the week if you wanted to! 

However, you need to make sure you’re attending events that are suitable for you and your business and you don’t waste your time. 

Local events are a good place to start because you’ll have an immediate connection with other attendees. 

Enterprise Nation runs regular small business meet-ups in several locations and you can also search for events in your area using websites like Find Networking Events, Eventbrite and Meetup.com

Be prepared

Before attending a networking event make sure you’re well prepared. 

Come armed with business cards and if the event you’re attending publishes a guest list in advance, spend time highlighting the key people you want to meet. Write notes if necessary. 

If you’re new to networking or nervous about attending events, practice some questions that you could ask and think about how you can quickly describe what your business does. 

Listen and help

It can be intimidating walking into a room of people you don't know and it's tempting to launch into a massive pitch about your products or services to break the ice. 

But the best way to make the most of any networking situation is think about what you can do for others rather than what you can do for them.

Introduce yourself and ask questions about them and their business to show that you're interested. 

When it’s your turn to speak, be clear about what your business does and focus on what you offer and how you're different to the competition. 

One of the main benefits of networking is of course winning a new client or customer and you should listen out for attendees who fit your products or services, but networking is also about helping others. 

If a new contact mentions a need that an existing contact could fulfil, recommend them. If you do that, there's a good chance people will remember you and return the favour by recommending you. 

Remembering people’s names is an important part of networking but it’s can be easy to forget when you’re just met them. 

Some techniques to remember someone's name include repeating it silently to yourself when they introduce themselves, and to use their name when talking to them and introducing them to others. 

Good follow up

Following up is absolutely vital.

An effective method is a brief email when you get back home or to your office suggesting a future meeting to discuss collaboration. 

You should also keep good records rather than just leaving a pile of business cards on your desk that you’ll soon forget about. 

If you do just rely on business cards though, it’s a good idea to write a note about the person and the event you met them on their business card.

Adding your new contacts on LinkedIn, Twitter and other any social networks they use for business purposes is also recommended. 

Go online

But it’s not all about face-to-face events. The explosion of social media means it’s possible to make valuable connections online. 

On Twitter, there are thousands of regular chat sessions, which usually last for an hour and allow business owners to network about a particular area, sector or business subject. 

Search #[town/city]hour on Twitter and you’re highly likely to find a Twitter chat where you’re based. There are lists of UK Twitter chats here and here

LinkedIn and Facebook groups are another useful source of online networking.

Access hundreds of deals on the latest technology for your business with Currys PC World Business.

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Have your say

Paul Durrant - PDT Sales Consultancy
Paul Durrant - PDT Sales Consultancy

The part about "When it’s your turn to speak, be clear about what your business does and focus on what you offer and how you're different to the competition" is good advice but sometimes people will ask you to speak first. You, therefore, need a clear concise and memorable elevator pitch, that the other person will remember when next in 'buying mode'. S.I.R. (Situation, Impact, Resolution) works for most types of business - where you describe a common situation (problem) - how that can impact on the other persosn's business and how you go about resolving that problem. Finish off by asking: "Is that particular situation - something you have experienced yourself?" Always ask for permission when giving someone your business card (rather that just thrust it into their hand) as well!

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