Enterprise Nation

Technology company, Citrix Online, has published a research paper to show that a good number of businesses are increasing their sales through delivering online presentations. Could this be a useful sales tool for you? 

The study was taken in the US so the results may not reflect the UK market but what it said was this:

• more than half respondents reported using online presentations to deliver product demonstrations to customers and prospects.
• 59% of respondents believe online presentations allow sales teams to reach out to greater numbers of prospects more often without incurring costs associated with travel and scheduling. One respondent said: “By presenting our products online we reduced our cost of sales almost 50%.”

In short, the message is businesses can keep costs low, share more information and make more sales, by using online presentations.

The research paper ended by saying:

“A few years ago, online presentations were a luxury for a few large, well-resourced organizations. Today, the technology is in high demand across businesses of all sizes and is rapidly evolving from a “nice-to-have” competitive differentiator to a “must-have” competitive requirement for closing more sales.

Thanks to GoToMeeting Corporate’s low flat-rate pricing model, online presentation technology is more affordable than ever for growing businesses.”

As you can see from the above, Citrix ain’t too bad at making their own sales!

If you’re interested in knowing more about online presentations, click on the site link below.

• GoToMeeting.com