Enterprise Nation

People are leaving corporate employment to go their own way, build a company in their own image and have more freedom and flexibility in their working lives. Two such people are Chris Holder and Phil Dwyer. The corporate duo launched Brand X PR in 2005 after years of working in big media agencies; an experience that left them feeling they could do this better on their own.

At the start, Phil worked full time in the business whilst Chris retained a few days a week with his employer. The arrangement worked well and gave the two founders time to build up clients and turnover. The company has doubled revenue year on year and Chris is now firmly full time.

The unique selling point of Brand X is that the company offers clients a full service agency, without the pricey overheads. This happens through Brand Xchange – a system that brings together a team of specialists in PR related disciplines. These specialists are home based and self-employed professionals. The team comes together – and communicates using instant messaging and online project management tools – to deliver client work on time and in budget.

Chris and Phil continue to innovate and they are now looking at working with larger agencies to offer a specialist small business service. There’s also talk of a new range of products that will particularly appeal to small companies wanting to keep the bulk of PR in house.

What Chris and Phil are enjoying is the freedom to chart their own course, take on client work they enjoy and bring new products to market.

This company has grabbed technology with both hands and is looking forward to continued success and making a clear mark in the PR world.

• www.brandxpr.co.uk