Enterprise Nation

What an interesting idea to come across. Two young entrepreneurs in New York City opened up their homeworking apartment to friends and … well, to just about anyone really. They call it jelly and this co-working idea is wobbling its way around the girth of the world.

I first came across Jelly when reading this article in On Office magazine.

“Jelly is the co-working group masterminded in 2006 by former flatmates Amit Gupta, an entrepreneur, and Luke Crawford, a software developer. Jelly is now manned solely by Gupta, and the New Yorker continues to open up his West 31st Street home to his co-workers.

'Most Jellies start around 9.30am and run until 6pm or later,' Gupta explains. 'People come whenever they want, although there’s usually a wave mid-morning and then again in the early afternoon. Every time is different, but folks will grab a seat, work on whatever they’re working on and sometimes introduce themselves to others around them.'”

Digging a little deeper, this is how the official Jelly website describes such a collegiate way of working ..

“Jelly is casual coworking. We invite people to work from our home for the day. We provide chairs and sofas, wireless internet, and interesting people to talk to, collaborate with, and bounce ideas off of.

You bring a laptop (or whatever you need to get work done) and a friendly disposition.”

• Check it out on the Jelly website! – Emma Jones