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It’s good to talk

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01/01/2008 send to a friend

Once you’ve got an inkling of an idea, talk it over with family and friends and listen to their feedback. They may come up with something you hadn’t considered.

Kiss and tell
Go to the people who are nearest and dearest to you and tell them about your idea. Then sit back and listen to what they have to say.

  • Do they like the idea?
  • Would they buy what you’re offering?
  • Do they know others who would buy it too?
  • Can they suggest any promotion ideas?

Talking your idea through with family and friends will help you perfect it, and you can trust these advisers enough that they won’t take the idea and do it themselves!

It’s good to talk. And then it’s good to listen.

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Comments

Author: Online Market Research to Test Your Business Idea

Date: 15/09/2009

Comment: The DIY method will allow you to carry out surveys for little cost. It is definitely a method to consider when it comes to researching one’s market but it is also important to know how it differs from agency solutions.
The agency would provide you with access to a precise and qualitative panel, ensuring you of a sample of your target market. Unless you already have your own database, it will be hard to reach such a relevant and representative panel through forums, family and friends (not neutral most of the time).
Moreover, with DIY surveys, you put the questions directly to the respondent so it compromises the objectivity of questioning and the impartiality of interpretation.

Website: http://www.marketest.co.uk

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