Enterprise Nation

An interesting news item says that almost half of the 50 locations tipped to be innovative hotspots in the coming years are in rural areas. We think this is down to the many talented home business owners who are moving in.

Cornish creativity

The research was carried out by Cornwall College so you won’t be surprised to learn where a few of the future innovation hotspots will be located!

What the findings really say is where home businesses go, creativity will follow. The article on Freelance UK went like this:

“Clwyd, St Ives in Cornwall and Torridge in Devon are set to make the top five locations in the future, as currently it is these locations that demonstrate the most creativity.

Big towns, the study said, such as Exeter and Guilford failed to have as many people who use technology to run their own business from a distance than these three locations.

The research points to the ‘brain drain’ of city or urban professionals, who have left or retired from their busy lifestyles, as one reason why creativity is thriving ‘in the sticks.’

Business observers also argue that rural locations can offer more inspiration, stimulate high productivity and provide less distraction, making it easier to achieve a work-life balance.”

• Rural areas become creativity hotspots