Enterprise Nation

Barry James says web or 'cloud' computing as it’s become known, is changing the way many home based businesses run their operations. Here’s an outline of the benefits, and ways in which to access the cloud.

An even level

Cloud computing has created an opportunity for start-up, virtual and home based businesses to compete with much larger and more established firms.

Not so long ago if you wanted to run a 'serious' business application other than the 'office' basics you were into a big investment in hardware and software that would set you back thousands of pounds.

Now it's different. Most major business applications are available 'in the cloud' for a tiny fraction of the costs - usually either free (to start with) or just a few pounds a month.

This is tremendously attractive to cash strapped startups and early stage businesses because not only does it mean you don't have to find the capital - but you can start right away, test the water, and if you like the experience build from there.

A few examples

• Hotmail and Gmail have been around for ages - and are arguably web apps rather than 'cloud services'  but the two merge into the other. Most people have already discovered the joys of web based mail - available wherever you are regardless of which (or whose) PC you are using - netbook, laptop or desktop - not to mention iPhone, Blackberry etc. Many people now run a mix of these and take it for granted they can access email from anywhere.
• Now the same is happening with other applications. Kashflow.co.uk is leading a bit of a quiet revolution in the UK - bringing the benefits of freeing the whole accounting system from location - which means the business owner, bookkeeper, accountant, VA and anyone else who's granted access can do their work from the nearest browser. It's revolutionising the bookkeeping and accountancy world - with lower fees as a result.
• Meanwhile a huge number of businesses are getting similar benefits from Google Apps  - which provide pretty much all the same stuff as Microsoft Office - wordprocessing spreadsheets etc - online and for free!
• And finally, webinars are changing the way business is done. Why waste time and money travelling to see customers if you can do your demonstration live online? There have been some services around for a while but www.Dimdim.com has really impressed me with its smooth running and simplicity. It allows you to share your screen or a white board and voice channel with up to 20 participants for free, is easy to set-up and use - and also makes it easy to record your session and send it to anyone who couldn't 'attend' it live.

There are stacks more useful cloud services out there. Which ones do you use? Let us know in the comments below or in the forum so we can feature them in a future piece.

Barry James, Receipt Angel