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• Sep 2 2010

  

  6 Quick Tips for Writing a Business Plan

  Writing a business plan is one of the best ways to make sure you will be able to earn the money you need to receive with your small business. In order to make sure you will get the most out of your business plan, it is important you are up to date on everything those reading your plan are look for. Here are six quick tips which will get your business plan into shape so it gets the right kind of attention.

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• Sep 1 2010

  

  Video: How to make a home business recovery kit

  In the latest video in our series for people who work from home, we're preparing for the worst! And making sure you're prepared too.

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• Aug 31 2010

  

  Branding tips for your business on and off-line

  Much of our marketing is online now and we're getting the hang of managing our brand across the Internet, or at least I'm sure we'd like to think so. The challenge is managing your brand on and offline, consistently.

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• Aug 27 2010

  

  Interview with Muddy Boots: TV exposure 'phenomenal' for business

  Recently, I was lucky enough to meet the lovely Roland and Miranda, creators of Muddy Boots, made famous by the BBC's High Street Dreams. Over a cuppa, Miranda and I chatted about the journey they have been on and their hopes for the future...

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• Aug 24 2010

  

  What is marketing?

  When I'm delivering my training courses on marketing for small businesses and start ups across Norfolk, we usually start with a fairly simple question - "What is marketing?" I ask everyone to jot some ideas down to try and get a picture of the level of knowledge in the room (and also to give my voice a break from talking all day!) This exercise is also hugely valuable to get people "into the groove" and "thinking marketing". I truly believe that marketing is so much more than just a process like accounting or administration, its a whole way of thinking. Those that struggle with the concept will often start by putting advertising down on the blank sheet of paper but marketing is so much more than simply advertising.

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