When you’re starting out, the media can seem quite intimidating and getting coverage might seem an impossible task. But journalists aren’t that bad! Here’s a reassuring infographic from accounting software firm Kashflow with five great tips to help you get your PR strategy up and running in 2013.
If you’re struggling to read any of the text, click on the image for a full-screen version.
Some brilliant tips here. Everyone should focus on Point 1 whether seeking PR or not (and it’s all too easy to keep slipping back to ‘what’ you do rather than ‘why’ you do it).
Point 5 about journalists being “people too” is also very much worth remembering. Thank you
Love the infographic approach. The tip of offering yourself as a case study to the firms that you buy services/products from is great. You’d be surprised how vendors/suppliers often struggle to find talkative customers.
PR is something that is most needed in today business buzz words as being customer driven is the key issue in marketing and if one pays attention to it, then that would benefit the business by leaps and bounds in future,